Terms of Use

• You must be at least 16 years old, or have the consent of a parent or guardian who accepts these Terms on your behalf.
• You are responsible for keeping your login details secure and for all activity that happens under your account. Tell us promptly if you suspect unauthorised use.
• You agree to provide accurate information and to keep it up to date.

LureMark must not be relied on for safety-critical decisions.

• Weather, tides, wind, swell, rain radar, sun and moon times, water levels, flow and temperature are estimates sourced from third parties. They may be inaccurate, incomplete, delayed or unavailable, and locations are approximate.
• The Service is not a marine navigation system, a nautical chart, or a substitute for official forecasts, warnings or charts. Maps, compass, waypoints and offline data are aids only and can fail or drift.
• Do not use the Service for navigation, for decisions affecting safety of life or property, or in an emergency. Always check official sources (such as the Bureau of Meteorology, your state maritime safety authority and official charts), carry proper safety equipment, and use your own judgement. In an emergency call 000 (or 112 from a mobile), or Marine Rescue / the Coast Guard.
• You are solely responsible for your own safety and that of anyone with you on the water or shore.

• Any size limits, bag and possession limits, closed seasons, protected species, gear rules or legality indicators shown in LureMark are provided as a general guide only. They may be out of date, incomplete or incorrect, and rules differ by state, waterway and species.
• Before you take, keep, handle or release any catch, you must check the current rules with the official fisheries authority for the relevant state or territory. You are responsible for complying with all applicable fishing, boating, biosecurity, marine-park and access laws.
• We are not responsible for any fine, penalty or loss arising from reliance on regulation information in the Service.

Fish ID, the Fishing Assistant, Insights and other AI-assisted features can be wrong. Species suggestions, tactics and rule answers are generated by automated systems and must not be treated as expert, professional or authoritative advice. Always verify a species and its rules independently before acting — especially before keeping a fish.

• The Tackle Shop is a venue that lets users list and find second-hand gear. LureMark is not a party to any transaction, does not own, inspect, endorse or guarantee any item, and currently does not process payments — buyers and sellers deal directly with each other.
• You deal with other users at your own risk. Meet in a safe public place, inspect gear before you pay, and never send money in advance to someone you have not met. Treat requests to pay or communicate off-platform as a scam warning sign.
• You must not list illegal, stolen, counterfeit, recalled or prohibited items, or anything you are not entitled to sell. Listings and messages must be honest and not misleading.
• We may remove listings or content, and suspend accounts, at our discretion — but we are not obliged to monitor, and we are not responsible for the conduct, items, statements, payments or disputes of users. Any dispute is between the users involved.
• Report suspicious behaviour using the in-app report and block tools.

• You keep ownership of the photos, catches, posts and other content you submit (Your Content). You grant us a non-exclusive, royalty-free licence to host, store, reproduce and display Your Content for the purpose of operating and promoting the Service. You can remove Your Content, though cached or backup copies may persist for a period.
• You are responsible for Your Content and confirm you have the rights to share it. Do not post anything unlawful, infringing, misleading, harassing, hateful, obscene, or that reveals another person's private information.
• Do not misuse the Service — including scraping, reverse engineering, interfering with its operation, circumventing limits, or using it to break the law.
• We may remove content and suspend or terminate accounts that breach these Terms.

• LureMark offers a Free plan and a paid Pro plan. New accounts may receive a time-limited Pro trial; unless you upgrade, the account moves to the Free plan when the trial ends. Plan features and limits may change over time.
• Paid subscriptions are billed through our third-party payment provider (Stripe) on a recurring basis until cancelled. You can cancel at any time; cancellation takes effect at the end of the current paid period and you keep Pro access until then.
• Except where the Australian Consumer Law requires otherwise, payments are non-refundable and part-periods are not refunded. Prices are in Australian dollars unless stated and may include or exclude GST as indicated at checkout.
• Content you logged beyond Free-plan limits is hidden, not deleted, and becomes available again if you upgrade.

The Service relies on third-party data and services (for example weather, tide, marine, waterway, mapping and payment providers). Their data is subject to their own terms and accuracy, and may be attributed in-app. We are not responsible for third-party content or services, and availability may change without notice.

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. For security and fraud prevention we record sign-in events (including IP address and device), which are retained for a limited period and then deleted, and removed if you delete your account. Our Privacy Policy explains in full what we collect and how we use, disclose and protect it. Using the Service means you consent to our handling of your information as described there.

The Service, including its software, design, logos and content (other than Your Content and third-party data), is owned by us or our licensors and is protected by law. We grant you a personal, non-exclusive, non-transferable, revocable licence to use the Service for your own recreational use. You must not copy, modify, distribute or create derivative works except as permitted by law.

Our goods and services come with guarantees that cannot be excluded under the Australian Consumer Law (ACL). Nothing in these Terms excludes, restricts or modifies any right, guarantee or remedy you have under the ACL or other law that cannot lawfully be excluded. Where we are permitted to limit our liability for a failure to comply with a consumer guarantee, our liability is limited (at our option) to re-supplying the service or paying the cost of having it re-supplied.

• Subject to clause 11, the Service is provided “as is” and “as available”, without warranties of any kind. We do not warrant that it will be accurate, complete, uninterrupted, error-free or fit for any particular purpose.
• To the maximum extent permitted by law, we are not liable for any indirect, incidental, special or consequential loss, or for loss of profit, data, catch, gear or opportunity, arising from your use of (or inability to use) the Service, from reliance on its information, or from dealings with other users.
• To the maximum extent permitted by law, our total liability to you arising out of or in connection with the Service and these Terms is limited to the greater of (a) the amount you paid us for the Service in the 12 months before the claim, or (b) AUD $100.
• You use the Service, go fishing and boating, and deal with other users at your own risk.

To the extent permitted by law, you agree to indemnify us against any loss, damage, cost or claim arising from your breach of these Terms, your misuse of the Service, Your Content, or your dealings with other users.

You can stop using the Service and delete your account at any time. We may suspend or terminate your access if you breach these Terms, misuse the Service, or where we reasonably need to for legal, security or operational reasons. Provisions that by their nature should survive termination (including intellectual property, disclaimers, liability and indemnity) will survive.

We may update these Terms or change, suspend or discontinue parts of the Service from time to time. If we make material changes to these Terms we will take reasonable steps to notify you (for example in-app). Continuing to use the Service after changes take effect means you accept the updated Terms.

These Terms are governed by the laws of Victoria, Australia, and you submit to the non-exclusive jurisdiction of the courts of that state and the Commonwealth of Australia.

Questions about these Terms? Email support@luremark.app.