Terms of Use

• You must be at least 16 years old, or have the consent of a parent or guardian who accepts these Terms on your behalf.
• You are responsible for keeping your login details secure and for all activity that happens under your account. Tell us promptly if you suspect unauthorised use.
• You agree to provide accurate information and to keep it up to date.

LureMark must not be relied on for safety-critical decisions.

• Weather, tides, wind, swell, rain radar, sun and moon times, water levels, flow and temperature are estimates sourced from third parties. They may be inaccurate, incomplete, delayed or unavailable, and locations are approximate.
• The Service is not a marine navigation system, a nautical chart, or a substitute for official forecasts, warnings or charts. Maps, compass, waypoints, hazard notes, launch-to-spot lines and offline data are aids only and can fail or drift.
• Do not use the Service for navigation, for decisions affecting safety of life or property, or in an emergency. Always check official sources (such as the Bureau of Meteorology, your state maritime safety authority and official charts), carry proper safety equipment, and use your own judgement. In an emergency call 000 (or 112 from a mobile), or Marine Rescue / the Coast Guard.
• You are solely responsible for your own safety and that of anyone with you on the water or shore.

If you go out in a boat, you are the skipper. LureMark is fishing advice, not a passage plan, a chart or a navigation aid.

• What the on-water features are. When you tell the Service you are going by boat, it may show a sea-state summary, a note about a coastal bar, harbour entrance, tidal race, passage, reef or shoal that is on our list, a straight-line comparison between a launch site you nominate and your chosen spot or stops (including the legs between stops on a multi-stop day), and general boating suggestions and a running order generated by an AI model. All of it is derived from third-party forecasts, a short curated list of well-known hazards, and approximate positions.
• What they are not. The Service holds no hydrographic chart, sounding, depth, channel, beacon, lead, wreck or obstruction data, and no live view of any bar, entrance or sea state. The hazard list is not complete, its positions are approximate, and it is not maintained to any survey or notice-to-mariners standard. A run for which the Service shows no hazard can still cross a bar, a reef, a shoal or shipping. The straight line between a ramp, a spot and any further stops is not a route and must never be followed.
• No statement of safety. Nothing in the Service — including any “Go”, “Good”, “OK”, “cross on the flood” or similar wording — is a representation that any crossing, passage, stretch of water, launch site or time is safe, navigable or suitable for your vessel, your experience or the people on board. Conditions at bars and entrances change within minutes and can differ completely from any forecast.
• Your obligations before and while under way. You must: hold any licence and registration the law requires; check the Bureau of Meteorology coastal waters forecast and current warnings; check your state or territory maritime safety authority’s bar-crossing and local guidance and the official chart; carry and use the safety equipment the law requires for your vessel and waters; log on with Marine Rescue, the Coast Guard or an equivalent service where available; and make every decision to launch, cross, continue or turn back on your own seamanship and judgement, not on the Service.
• Acknowledgement. The first time you use boat mode (and again whenever the notice changes) you will be asked to confirm that you have read and understood these limits. We keep a record of that acknowledgement against your account.
• Launch and route information you give us (for example a boat ramp or a map pin) is used only to run these features and, if you save a plan, is stored with that plan. See our Privacy Policy.
• To the maximum extent permitted by law, we accept no responsibility for any grounding, collision, capsize, swamping, loss of or damage to a vessel, trailer, motor or gear, rescue or salvage costs, fines, or injury or death, however arising, in connection with a decision to go out on the water, a crossing, a route, a launch site or a stretch of water, whether or not the Service showed or failed to show a hazard, a forecast or a warning. Clauses 12 and 13 apply.

• Any size limits, bag and possession limits, closed seasons, protected species, gear rules or legality indicators shown in LureMark are provided as a general guide only. They may be out of date, incomplete or incorrect, and rules differ by state, waterway and species.
• Before you take, keep, handle or release any catch, you must check the current rules with the official fisheries authority for the relevant state or territory. You are responsible for complying with all applicable fishing, boating, biosecurity, marine-park and access laws.
• We are not responsible for any fine, penalty or loss arising from reliance on regulation information in the Service.

Fish ID, the Fishing Assistant, Insights, the Plan a trip game plan (including its boating notes and the running order for a multi-stop day) and other AI-assisted features can be wrong. Species suggestions, tactics, timing, boating and route suggestions and rule answers are generated by automated systems and must not be treated as expert, professional or authoritative advice. Always verify a species and its rules independently before acting — especially before keeping a fish — and never rely on an AI-generated boating note for a decision about safety on the water (see clause 3).

• The Tackle Shop is a venue that lets users list and find second-hand gear. LureMark is not a party to any transaction, does not own, inspect, endorse or guarantee any item, and currently does not process payments — buyers and sellers deal directly with each other.
• You deal with other users at your own risk. Meet in a safe public place, inspect gear before you pay, and never send money in advance to someone you have not met. Treat requests to pay or communicate off-platform as a scam warning sign.
• You must not list illegal, stolen, counterfeit, recalled or prohibited items, or anything you are not entitled to sell. Listings and messages must be honest and not misleading.
• We may remove listings or content, and suspend accounts, at our discretion — but we are not obliged to monitor, and we are not responsible for the conduct, items, statements, payments or disputes of users. Any dispute is between the users involved.
• Report suspicious behaviour using the in-app report and block tools.

• You keep ownership of the photos, catches, posts and other content you submit (Your Content). You grant us a non-exclusive, royalty-free licence to host, store, reproduce and display Your Content for the purpose of operating and promoting the Service. You can remove Your Content, though cached or backup copies may persist for a period.
• You are responsible for Your Content and confirm you have the rights to share it. Do not post anything unlawful, infringing, misleading, harassing, hateful, obscene, or that reveals another person's private information.
• Do not misuse the Service — including scraping, reverse engineering, interfering with its operation, circumventing limits, or using it to break the law.
• We may remove content and suspend or terminate accounts that breach these Terms.

• LureMark offers a Free plan and a paid Pro plan. New accounts may receive a time-limited Pro trial; unless you upgrade, the account moves to the Free plan when the trial ends. Plan features and limits may change over time.
• Paid subscriptions are billed on a recurring basis until cancelled — through our third-party payment provider (Stripe) when you subscribe on the web, or through Apple's App Store or Google Play when you subscribe inside the iOS or Android app. You can cancel at any time; cancellation takes effect at the end of the current paid period and you keep Pro access until then. Subscriptions bought through the App Store or Google Play are managed, renewed, refunded and cancelled through that store's account settings and are subject to its terms.
• Except where the Australian Consumer Law requires otherwise, payments are non-refundable and part-periods are not refunded. Prices are in Australian dollars unless stated and may include or exclude GST as indicated at checkout.
• Content you logged beyond Free-plan limits is hidden, not deleted, and becomes available again if you upgrade.

The Service relies on third-party data and services (for example weather, tide, marine, waterway, mapping and payment providers). Their data is subject to their own terms and accuracy, and may be attributed in-app. We are not responsible for third-party content or services, and availability may change without notice.

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. For security and fraud prevention we record sign-in events (including IP address and device), which are retained for a limited period and then deleted, and removed if you delete your account. Our Privacy Policy explains in full what we collect and how we use, disclose and protect it. Using the Service means you consent to our handling of your information as described there.

The Service, including its software, design, logos and content (other than Your Content and third-party data), is owned by us or our licensors and is protected by law. We grant you a personal, non-exclusive, non-transferable, revocable licence to use the Service for your own recreational use. You must not copy, modify, distribute or create derivative works except as permitted by law.

Our goods and services come with guarantees that cannot be excluded under the Australian Consumer Law (ACL). Nothing in these Terms excludes, restricts or modifies any right, guarantee or remedy you have under the ACL or other law that cannot lawfully be excluded. Where we are permitted to limit our liability for a failure to comply with a consumer guarantee, our liability is limited (at our option) to re-supplying the service or paying the cost of having it re-supplied.

• Subject to clause 12, the Service is provided “as is” and “as available”, without warranties of any kind. We do not warrant that it will be accurate, complete, uninterrupted, error-free or fit for any particular purpose.
• To the maximum extent permitted by law, we are not liable for any indirect, incidental, special or consequential loss, or for loss of profit, data, catch, gear or opportunity, arising from your use of (or inability to use) the Service, from reliance on its information, or from dealings with other users.
• To the maximum extent permitted by law, our total liability to you arising out of or in connection with the Service and these Terms is limited to the greater of (a) the amount you paid us for the Service in the 12 months before the claim, or (b) AUD $100.
• Without limiting the above, and to the maximum extent permitted by law, we are not liable for any loss, damage, injury or death arising from: reliance on any forecast, tide, water-level, sea-state, hazard, launch-site, route, distance or safety-related information in the Service; any hazard, warning or condition the Service did not show, showed inaccurately, or showed late; any AI-generated advice; or any decision to launch, cross a bar or entrance, take a route, anchor, fish a location or return to shore.
• You use the Service, go fishing and boating, and deal with other users at your own risk. You acknowledge that fishing and boating carry inherent risks, including drowning, and that you accept those risks.

To the extent permitted by law, you agree to indemnify us, and to keep us indemnified, against any loss, damage, cost (including reasonable legal costs) or claim arising from: your breach of these Terms; your misuse of the Service; Your Content; your dealings with other users; your operation of any vessel or vehicle, or your fishing, boating or other activity, in connection with which you used the Service; and any claim by a passenger, crew member, rescue service, other water user or third party arising from that activity or from your reliance on the Service.

This indemnity does not apply to the extent a loss is caused by our own negligence or breach, or where it would exclude a right or guarantee that cannot be excluded under the Australian Consumer Law (see clause 12).

You can stop using the Service and delete your account at any time. We may suspend or terminate your access if you breach these Terms, misuse the Service, or where we reasonably need to for legal, security or operational reasons. Provisions that by their nature should survive termination (including intellectual property, disclaimers, liability and indemnity) will survive.

We may update these Terms or change, suspend or discontinue parts of the Service from time to time. If we make material changes to these Terms we will take reasonable steps to notify you (for example in-app). Continuing to use the Service after changes take effect means you accept the updated Terms.

These Terms are governed by the laws of Victoria, Australia, and you submit to the non-exclusive jurisdiction of the courts of that state and the Commonwealth of Australia.

LureMark is operated by ForgeWright (ABN 71 464 385 396), based in Victoria, Australia. Questions about these Terms? Email support@luremark.app.